ETech 2007 continues to roll along. We managed to catch up with Ian Forrester of BBC Backstage today - some nice collaborations could happen there. Also continued discussions with Jeff Parsons and Jerry Goldman on some OYEZ stuff that we’re planning to work on.

Two amazing things to note:

#1: The talk mentioned in the post below. It was very stimulating - and eminently relevant to teaching and learning. Well presented too.

#2: Watching Cory Doctorow compose the post below. Randall Munroe’s xkcd cartoon about him wasn’t inaccurate.

Raph Koster describes a “fun Amazon”:

Cory Doctorow:
Alice from the Wonderland blog is at the O’Reilly Emerging Technology conference and she blogged her extensive notes from Raph “Theory of Fun” Koster’s amazing talk on game design’s lessons for web applications. Raph took us through what Amazon would look like if it was designed to maximize fun. It was mind-blowing.

If people don’t care to come to it over and over, then it will fail.

It has to involve skill. You need to be able to do it better or worse. Purchasing on eBay is compelling - you figure out tricks! Sniping. Evaluation. In order to learn, you have to feel like you’re growing more competent.

Fun comes from a growth in competence.

As you come to accomplish it, there need to be variant challenges. Connecting to a CEO on LinkedIn vs. connecting to the pr dude = different.

What you want is for the game to acknowledge the fact that it’s tougher to get on Reed Hoffman’s linkedin rather than someone who sells ads.

Social media is about cooperation, but the core of games is competitive. As soon as you give people a ladder to climb, they’ll climb it.

Ratings. Metrics of contribution. Other people need to see it to measure against it.

Link

See also:
Koster’s amazing “What are the lessons of MMORPGs today?”
Koster’s keynote from Game Developers Conference
Areae: online world startup from “Theory of Fun” Koster
Mudflation: inflation in virtual worlds
Destiny of Games: what will become of fun?
Theory of Fun PDF - UPDATED
Theory of Fun: Understanding Comics for games
Civil liberties in gamespace
Star Wars Galaxies economy laid bare
What would an MMORPG about healing be like?

(Via BoingBoing).

The latest developments in the ongoing and ill-informed IP debate from my well-informed fellow copyfighter Cory Doctorow. The very phrase ‘intellectual property‘ gives me the shivers, but that’s a story for another day. I’ll let Adam Singer’s rhetoric speak for itself.

What UK’s copyright industries are up to:
Cory Doctorow: The BBC’s Matt Locke has written a great report on yesterday’s meeting on copyright in the UK that was held by a minister who is reported to have called for extending copyright on performances to the performer’s life plus one hundred years.

Adam Singer gave a response from the stage that was full of fantastic rhetoric, describing the emerging market for 3D printers as a harbinger of a world in which all creative IP is under threat from piracy: “It doesn’t matter if the button says ‘print’ [in reference to 3D printers] or ‘burn’ - all design will become simply a file to be shared”. He saw strong IP as the “intellectual hygiene of a networked world”, suggesting that IP law should be taught as the “new domestic science” in schools, as it was the most important future skill for creative entrepreneurs. His rhetoric, although very entertaining, was from the dystopian end of the telescope - “each time bandwith increases, another industry will fall [because of IP theft]“. You could try to unpick all the false assumptions in that last sentence, but frankly, its not worth it. Just sit back and bask in the warm glow of his fire and brimstone. In fairness, Adam Singer is far more measured and informed than the above quotes suggest (despite describing Lawrence Lessig as the “Martin Luther of copyright” that the music industry had failed to burn…), but he’s a great public speaker, and it’s his job to provoke.

I asked a question to the panel about the kind of industry trends that the DCMS were looking into when developing new IP models for the creative industries. Writers like Henry Chesbrough and Eric Von Hippel have documented trends in ‘old’ industries like Pharma and Engineering towards ‘open innovation’ models. Emerging best practise is to maximise your return from IP through a range of licensing models outside your own company, moving from old models of patent enforcement to open licensing models with peer companies and even Von Hippel’s ‘Free Revealing’, where IP is given up in order to drive other competitive advantages.

Link

(Via Boing Boing.)

On a related note, it looks like the late Sonny Bono is posthumously taking his views global via proposed European legislation. It is indeed a sad day.